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The Arsenal

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Hand-picked profiles for pike, musky, bass, stripers, trout, and everything in between.

Glide BaitHard MinnowJerkbaitCrankbaitSpinnersReelsTerminalSoft PlasticsTopwater

Glide Bait

2 items
Apex Glider 180
Glide Bait
Apex Glider 180

The S-curve that triggers strikes.

$7.99View →
Old Classic Glide
Glide Bait
Old Classic Glide

Timeless glide profile, hand-tuned S-curve.

$14.99View →

Hard Minnow

1 item
Shoreline Minnow 180
Hard Minnow
Shoreline Minnow 180

Long-cast searchbait for open water.

$5.99View →

Jerkbait

1 item
Midnight Jerk 120
Jerkbait
Midnight Jerk 120

Suspending jerkbait with a killer flash.

$5.99View →

Crankbait

1 item
Deep Diver Crank 70
Crankbait
Deep Diver Crank 70

Long-lip crankbait that digs the strike zone.

$2.99View →

Spinners

2 items
Storm Spinner Kit — 5 Pack
Spinners
Storm Spinner Kit — 5 Pack

Willow-blade spinners that fish in any water.

$18.99View →
Storm Spinner — Single
Spinners
Storm Spinner — Single

One hammered willow spinner, ready to fish.

$4.99View →

Reels

2 items
Tidepull Spin Reel
Reels
Tidepull Spin Reel

Smooth-drag spinning reel built for all-day casting.

$29.99View →
Apex Baitcaster
Reels
Apex Baitcaster

Low-profile baitcaster with a hunter's silhouette.

$34.99View →

Terminal

1 item
In-Line Drop Sinkers
Terminal
In-Line Drop Sinkers

Balanced lead sinkers with dual swivels.

$1.99View →

Soft Plastics

2 items
Ghost Fin Twister
Soft Plastics
Ghost Fin Twister

Soft plastic swimbait / grub hybrid with a pulsing tail.

$2.49View →
Spin Shad Pro
Soft Plastics
Spin Shad Pro

Pre-rigged soft swimbait with built-in spinner flash.

$2.49View →

Topwater

1 item
Surface Popper 90
Topwater
Surface Popper 90

Cupped-face topwater that spits, chugs, and calls fish up.

$3.99View →
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Precision-engineered lures for anglers who chase apex predators.

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